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MMI’s Kennedy Honored at Arnold Classic

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MuscleMag Publisher Robert Kennedy Honored at Arnold Weekend.

By Bill Geiger, MA

Honoring his 38 years promoting the sport of bodybuilding and dedication to advancing the cause of fitness worldwide, Governor Arnold Schwarzenegger honored MuscleMag publisher Robert Kennedy on March 3 with the Lifetime Achievement Award at the Arnold Classic in Columbus, Ohio. Before a sold-out audience at Veterans Memorial Auditorium, Bob’s wife Tosca Reno accepted the award on Bob’s behalf. Bob is at home recovering from a recent illness.

Bob has led the MuscleMag team since 1974. His small publishing empire includes fitness titles Reps! and Oxygen, as well as Clean Eating, American Curves and a book division. Based just outside of Toronto, Canada, the company employs just over 100 people.

Bob got started in bodybuilding in college with his best friend Gino Edwards (also known as Johnny Fitness), who currently serves as editor-in-chief of MuscleMag. Fascinated by muscular bodies and strength stunts of the men of the times, they brought their passion for bodybuilding and their backgrounds in art and design to the publishing world. After relocating to Canada, they launched their first issue that sold for just $1 and had 115 pages.

Photo at top: Tosca Reno, wife of MuscleMag publisher Robert Kennedy, accepts the Lifetime Achievement Award from Governor Arnold Schwarzenegger at the 2012 Arnold Classic.

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