Active Interest Media, Inc. Acquires Three Market-Leading Publications from Robert Kennedy Publishing

Consumer enthusiast media company AIM adds health and epicurean properties to growing portfolio of magazines, events and electronic media holdings

September 9, 2013

Boulder, Colorado (September 3, 2013) – Active Interest Media, Inc. (AIM) President and Chief Operating Officer Andy Clurman has announced that the company has acquired three enthusiast publications from Robert Kennedy Publishing, adding to its growing portfolio of enthusiast magazines, events, websites and digital and social media platforms. The terms of the transaction were not disclosed.

The assets include Oxygen, a leading health and fitness magazine for women (; Clean Eating, featuring cutting-edge nutritional information, recipes and menu plans across a spectrum of diets (; and MuscleMag International, one of the original and most beloved bodybuilding magazines (

“We are thrilled to acquire these market-leading brands,” says Clurman. “These titles are standout subscription and newsstand performers that fit naturally within AIM’s Healthy Living Group, and both expand and deepen our reach in the epicurean and fitness categories.” AIM’s other titles in this area include Yoga Journal, Vegetarian Times, Muscle and Performance, The Box, and Blackbelt.

With the addition of these titles, AIM’s Healthy Living Group reaches over nine million consumers interested in living a healthy and active lifestyle – a category projected to grow 11.6% by 2017*. “Consumer interest and ad spending in this category continue to grow,” says Clurman. “With AIM’s considerable resources behind these brands, we look forward to a successful, bright future.”

About Active Interest Media, Inc.:

Active Interest Media, Inc. (AIM, is a leading publisher of enthusiast consumer shows and publications across all media platforms. AIM’s titles include Yoga Journal, Backpacker, Vegetarian Times, Yachts International, SAIL, Power & Motoryacht, Black Belt, American Cowboy, Practical Horseman Log Home Living, Old House Journal and many more. The company’s five publishing groups–the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group, and the Outdoor Group–reach more than 10 million readers in 85 countries around the world.

AIM was formed by Wind Point Partners, a private equity investment firm with offices in Chicago, Illinois and Southfield, Michigan, in partnership with CEO Efrem “Skip” Zimbalist III, in October 2003.

About Wind Point Partners:

Wind Point Partners ( is a private equity investment firm with over $1.8 billion in capital under management and locations in Chicago, IL and Southfield, MI. Wind Point’s strategy is to team with top caliber CEOs to acquire solid middle market businesses with a clear path to value creation. Wind Point has an excellent track record of success, and has invested in more than 80 companies since 1984.

*IHRSA Research Department

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For more information:
Dayna Macy
Communications Director, Active Interest Media